Work
Here are a few examples of current lead gen PPC projects being undertaken and some of the results achieved.
“Sam is an excellent digital marketer, combining impressive analytical and creative skills with experience and knowledge. His approach is thoughtful, meticulous and gets results. We’ve been getting better returns on our PPC campaign than we’d expected.”
Andrew Disney
Digital Marketing Manager, Cambridge Intelligence
Cambridge Intelligence is a software company specialising in graph visualisation software. Their target market is international companies, which each require data visualisation tools to make sense of their vast quantities of data. Cambridge Intelligence needed to target both management and developers within a business.
Over the past few years, I have advised the marketing team at Cambridge Intelligence, helping them evolve their Google Ads campaigns into a key marketing channel for the business. Starting with a standard search campaign targeting the main industry keywords, the campaigns now include Display ads and YouTube Remarketing ads, both of which have proven to be very effective. Implementing Google’s smart bidding technology has meant that we’ve grown the leads generated by 43% year-on-year, whilst reducing the cost per lead by 34%.
“Sam is very knowledgable in his field and has provided excellent work and professional support to our company across multiple projects paid ad channels.”
Chloe Addis
Marketing Manager, Headley Media
Headley Media is a provider of digital lead generation services to the world’s leading technology companies and media agencies. They work with some of the biggest companies in the world including Amazon, HP, Adobe and Dell. Their service offering is a very niche subset of the lead generation market, so it is critical they only target a specific audience who have a need and the budget for their specific service; this is their key marketing challenge.
Working closely with their marketing team, I use a combination of search engine ads (both Bing and Google) to target niche industry terms and LinkedIn social ads to target key users within target organisations. The results of these PPC campaigns have exceeded client expectations, prompting further investment in PPC. Furthermore, following ongoing optimisation, we’ve seen a 59% reduction in cost per lead whilst seeing the overall number of leads continue to grow.
“Sam has proven to be an excellent investment for imageHOLDERS, he has taken a very proactive approach to managing our PPC and produced incredible results within a very short space of time.”
Jonathan Christmas
Marketing Manager, imageHOLDERS
imageHOLDERS is a specialist digital kiosk design and manufacturing company providing bespoke interactive kiosks to some of the biggest companies in the world. Their target market is medium to large businesses in the tourism, entertainment and retail sectors.
Taking over from a previous PPC agency, I reconstructed all of the PPC campaigns across all of their advertising platforms. I then worked closely with the marketing team to reconstruct their landing pages and progressively optimise these pages to improve their conversion rate. Following the optimisation work over recent months, they have increased their number of leads by 320% and reduced their cost per lead by 35%. However, more importantly, they’re generating 4x more opportunities from their PPC campaigns.
Other Client Testimonials
“We have worked with Sam Taylor for our online marketing now for a couple of years and find him to be extremely conscientious. We made the decision to move our budget away from print based advertising and now spend a considerable amount of our advertising budget with Sam on our PPC.”
Dylan Wade-Gledhill
Managing Director, Cambridge Kitchens
“We worked with Sam on our social PPC advertising to increase our brand awareness and reach new audiences within our target market. Sam provided us with an excellent professional service tailored specifically to our needs. I wouldn’t hesitate to recommend Sam to other businesses.”
Louiza Cookson-Rabouhi
Marketing Director, NEXT Foods
“We have worked with Sam for some time now and he is so knowledgable and professional. He has an impressive understanding of Google Ads and Social Advertising; it's been a pleasure working along side him. In terms of PPC Campaign Management, his reports are in depth and simplified for those who are not PPC savvy and need support in understanding what each measurable means for their business. I would recommend his services to any one.”
Sophie Plim
Project Manager, Citizen Communications
“Having decided to take a more digital focus with our marketing efforts, we knew we had to get our website optimised and ready to ensure we achieved our goals. We took on Sam who consulted us in Google Ads, Google Analytics, Google Tag Manager and much more. His meticulous approach and understanding of digital tools allowed us to achieve our goals and maximise our return on investment.”
Ean Griffiths
Marketing Manager, iCareHealth (The Access Group)
“Sam at Red 3 Digital came highly recommended when we were looking to develop the web presence of our company HBS Foods Ltd and our brand HBS Natural Choice. His commitment, guidance and skills have certainly made a positive impact to online exposure and status. Sales and enquiries continue to show growth month on month due to Sam’s professional input, continued adjustments and regular updates.”
Matt Hopcraft
Managing Director, HBS Foods
“I have used Red 3 Digital for a variety of projects over recent years. Sam is a real expert when it comes to PPC Management. His Google Ads experience is extensive, he is detailed and client focused, meaning that he always delivers the best return on investment for the client. I highly recommend his services.”
Karen James
Managing Director, Lilac James
"I have been working with Sam of Red 3 Digital for the past 5 years, and his PPC work definitely adds value to our website development services. He is extremely knowledgeable and always offers honest and practical advice. His Pay Per Click campaigns for my clients have certainly provided an excellent return on investment and his professional approach always impresses. I cannot recommend Sam highly enough."
Jane Horwood
Owner, Catfish Web Design
“Proactive, extremely knowledgeable and fantastic to work with. If you are looking for someone to drive your PPC campaign from start to finish I would highly recommend Sam and his team.”
James Walton
Managing Director, Live Recruitment